To help get shoppers in the festive spirit, Lion Walk Shopping Centre turned to the team at Raw Creative to organise and promote its annual family focussed Christmas event.

Held over three weekends in December, the team developed ‘Snow Garden’, a beautiful white wonderland in the heart of the shopping centre, home to a magical Santa, his helpful ‘juggling’ elves and lots and lots of fake snow!  Families were invited to come to the Snow Garden to play in the snow and of course to meet the big man himself.  Crafting sessions also took place with children creating ‘Santa Stop Here’ signs.

As well as developing and co-ordinating the event, the Raw Creative team also handled all areas of its promotion. A range of creative assets such as adverts, social media and web banners were created by Raw’s design division, whilst the PR department co-ordinated media relations and all social media pages.