PR Account Manager, Sam Ward on her long-running obsession…

I stumbled across Dog Judo by accident; I had just been given a new iPod as a gift and having ambled along with a Shuffle for years was finally discovering the joys of podcasts.

20 months, countless episodes and one cracking t-shirt later, I still watch Dog Judo religiously every other Thursday – to the point that it’s become a bit of an obsession. The hilarity lies in its simplicity and I have to admit to having a bit of a creative crush on the guys behind it – especially after my all-time favourite comedian, Rick Mayall put in a guest appearance as lead character, Roy’s dad. There hasn’t been a single episode that hasn’t made me lose my coffee through my nostrils or laugh loudly (and alone) on crowded public transport.

The success has to be attributed, at least in part, to the series’ interaction with fans and followers through Twitter and Facebook – and follower counts have soared as a result. Fans of Team Roy and those of Team Rexley (I stand firmly in Roy’s camp) regularly contribute, with some even uploading pictures of their own dogs in Judo suits.

So, it came as a bit of a surprise when I discovered that Dog Judo was made by (BAFTA nominated, no less) – I’m not entirely sure where I thought it popped up from every fortnight but I never considered it would be the brainchild of an animation company in London. Thanks to their lovely follow on Twitter I delved a little deeper and discovered that they have worked on loads of campaigns that I have loved over the past few years, and even created the illustrations behind the Harvey Nichols website – which I spent nearly three years of my life staring at everyday!

I am now thinking about applying a rule where new clients have to agree to some kind of animation as part of their PR packages, purely so I get to sit in one of 12foot6’s ideas meetings – true Judo zen!

If you haven’t seen it already, I’m jealous – you get to watch 45 brand new episodes back to back. Check it out at

Thank you to for letting me talk about them behind their backs.

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