Itching for success

Every now and then something so simple yet so effective makes you stop and go ‘wow’. Hats off to Saatchi & Saatchi Jakarta who literally make me want to itch with jealousy as I wish I had come up with this. Using a huge floor vinyl in Jakarta’s pet emporium JAKPETZ, the public play their part in getting the message across, livening up an otherwise relatively dull buying category.

I love it.

sam blog

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