To deliver real customer satisfaction, organisations need to realise and research the different segments of their customer base, what works for them & how to tailor a service to meet and exceed the desires.
Recently I was interviewed for one of the National papers about the growing use of technology in retail. The journalist (and her mother!) were both fed up with the changing face of the high street – and reminisced of times gone by, when Argos had those handy little blue biros, and no-one uttered the phrase ‘click and collect’.
On behalf of our Client, Keel Row Shopping Centre, we held an exciting community campaign celebrating the artistic talent of local primary school children, whilst recognising the fantastic work primary school teachers do to inspire and encourage children’s educational development.
Today, more than ever, the pressure is on retail businesses to find cost effective and inventive marketing methods that deliver significant ROI. But with marketing budgets often slashed, how can it be done?
For the eighth year running, The Galleries Shopping Centre in Wigan has been home to a manmade beach that attracts visitors from far and wide. Our approach this year was to create a number of themed events across the six week period to help drive footfall and increase dwell time through the scheme.