PUMA plans to redress the balance and is scouting out Manchester’s most promising talent on the music scene and wanted Raw Creative to look at the design for their promotional material.
By Craig Marshall
Manchester’s famed for its music heritage, but the other side of the Pennines has stolen the city’s crown recently, with bands such as Kaiser Chiefs and Arctic Monkeys taking over where Oasis and The Stone Roses left off.
Puma were looking for a design that would appeal to the unsigned music scene, and would attract people to the website to enter the competition or nominate a band.
We achieved this with a bold and busy feel, creating movement with copy and a selection of fonts. A stamped out font design was created for the headers and a hand written font was used to add a personal touch. We wanted the design to look like an upcoming band could have created it themselves for their next gig.
The gig will be the culmination of the current test activity in Manchester, which also involves guerrilla activity, advertising and brand ambassador work including product placement, fliers, stickers, social marketing.
If you’re chosen as one of PUMA’s favourite two bands, you’ll support Hadouken! (www.myspace.com/hadoukenuk) at an exclusive gig on 17th June at Moho Live in Manchester. One of your tracks may also be used in a PUMA marketing campaign, and you’ll obviously win tons of the latest gear from PUMA’s legendary lifestyle ranges too.
Check out PUMA Manchester’s MySpace page and Facebook group