Our approach to PR is pragmatic and robust; we are ‘hands-on’ meaning that we work with our clients as a genuine extension of their team.
We are passionately interested in our client’s businesses, and work closely with you to ensure that our PR activity supports your objectives in an impactful and intelligent campaign that is rooted in strategic understanding and creativity whilst remaining sympathetic to your core values.
The PR team uses our wealth of combined experience along with our bank of media contacts to deliver relevant and innovative ways to gain the maximum coverage for you, across all forms of media – traditional, print, online and broadcast.
With an experienced journalists on-board and a seasoned PR professional we make sure we frame your message effectively. Relationships are key to the success of our activity and we are building these continuously, identifying and reaching out to traditional editorial contacts as well as online influencers by producing engaging and relevant content.
We know the news agenda inside out and combined with our creative thinking, means that we can spot profile opportunities and potential stories quickly and write high-quality work at the drop of a hat.
Not only are we experts in traditional PR tactics – such as writing for print, media liaison, stakeholder mapping and crisis communications, we also have one foot forward when it comes to digital PR. In the ever-changing media landscape, knowing how to translate a story to the web in blogs, social media and online magazines is paramount to achieving and exceeding business objectives and KPIs.
By identifying the right messages for the right audiences, we can build and execute creative and cost-effective PR strategies that will be most valuable to your business and make your brand stand out from the crowd.