Over a period of six weeks:
- 2,014 new Facebook page fans. This is a percentage increase of 28%
- 1,381 Facebook likes, 491 comments and 791 shares
- A Facebook reach of over 132,580 people (on The Galleries’ Facebook page alone)
- YOY footfall increase of 16.02%
- 12,797 views on Youtube
- PRV of £35,590
Wigan Keeps The Faith
– The Galleries, Wigan
As part of its 2015 marketing strategy, The Galleries Shopping Centre in Wigan, tasked Raw with coming up with a way of increasing its online presence while translating this into footfall and creating strong stakeholder engagement.
Raw created a Northern Soul inspired viral video celebrating the town’s strong links with the dance movement. Pre-filming media and social media activity created a buzz in Wigan and a targeted PR campaign ensured that it was covered by all of the major local newspapers. The filming included the Mayor of Wigan, The Galleries staff, customers, Wigan & Leigh College performing art students, local soul night and ‘all-nighter’ dancers, children from the Northern Academy of Dance and professional dancers.