Urban Exchange – More Than Expected
The aim was to unite the offering of the four individual stores to one location. Attract unbanites and young professionals, create awareness of the convenience and place Urban Exchange on the map as a centre not just as individual stores.
The executed campaign clearly illustrates the offer, unites the four stores and places Urban Exchange firmly on the map and in peoples minds.
This resulted in a high increase in footfall for the centre and was a huge overall success, engaging with the target audience.