unlock-poster

Over 700 entrants.

39% YOY increase in footfall.

unlock-keys

Extra 300 customers in one retailer.

unlock-group-shot

30% increase in website traffic.

Unlock Urban – Urban Exchange

A profile raising initiative to help drive awareness and footfall from Manchester city centre. A street team handed out keys to the public. The key tag directed people to the key exchange at Urban Exchange;
there they would open a locker and see if they had won a prize. Raw chose high footfall locations to give out the keys, including Piccadilly Station, Northern Quarter and Piccadilly Gardens.

Category , ,

Skills , , ,

Date25 June 2013

Leave a comment

Your email address will not be published. Required fields are marked *