Over 700 entrants.

39% YOY increase in footfall.


Extra 300 customers in one retailer.


30% increase in website traffic.

Unlock Urban – Urban Exchange

A profile raising initiative to help drive awareness and footfall from Manchester city centre. A street team handed out keys to the public. The key tag directed people to the key exchange at Urban Exchange;
there they would open a locker and see if they had won a prize. Raw chose high footfall locations to give out the keys, including Piccadilly Station, Northern Quarter and Piccadilly Gardens.

Category , ,

Skills , , ,

Date25 June 2013

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