Over 700 entrants.
39% YOY increase in footfall.
Extra 300 customers in one retailer.
30% increase in website traffic.
Unlock Urban – Urban Exchange
A profile raising initiative to help drive awareness and footfall from Manchester city centre. A street team handed out keys to the public. The key tag directed people to the key exchange at Urban Exchange;
there they would open a locker and see if they had won a prize. Raw chose high footfall locations to give out the keys, including Piccadilly Station, Northern Quarter and Piccadilly Gardens.