647% over target for event attendees.
95% of tenants involved.
“The event has been absolutely fabulous. There has been such a buzz in the arcade all day. One customer ended up purchasing a wedding and engagement ring.”
Mr Allan Jewellers
“Resounding success and we’ve had 53 more customers shop with us year on year.”
Unlock Makinson Arcade – The Galleries Shopping Centre, Wigan
Promoters hit the streets of Wigan to distribute keys and leaflets and to spread the word and drive footfall to the event.
Tenants also gave keys and leaflets to their loyal customers so the event focused on customer acquisition, as well as retention.
The atmosphere on the event day was up-beat and positive with the public excited to open their locker and all tenants picked up on the buzz of the day.