Following years spent researching and developing specialist new cricket shoe designs, entrepreneur and former professional cricketer David Payntr turned to Raw Creative’s PR and Social Media team for support with the launch of his pioneering range of sports shoes – Payntr Cricket.

Raw developed a strategic campaign for the business launch, focussed purely on introducing the brand to the media and consumers in order to create awareness and drive sales. Using their experience and great relationships with journalists, the team successfully secured a wide range of press coverage for the business in both regional and national publications. The Raw team also created and developed Payntr Cricket’s social media accounts, focussing on increasing the number of followers and interactions taking place to raise awareness of the brand.

Following the launch, ongoing media relations and social media activity reinforced Payntr’s positioning as a unique and pioneering new brand.