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£774,330 of national press coverage – across broadcast, radio and print.

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306% YOY PR increase.

7% YOY footfall increase vs national benchmark of -4.3%.

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35% sales increase.

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Worked with nine local stakeholders.

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28% increased website usage.

Out of the Dark – Freshney Place

The exhibition was praised for allowing high calibre works of art to be experienced by the local community, playing a key role in the centre’s Corporate Social Responsibility policy. Members of the public travelled across the country to view the exhibition, resulting in an additional 70,000 visitors to the centre, an increase in sales and record figures of print, broadcast and television media coverage for Freshney Place.

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Date28 September 2010

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