We used simple clear graphics to communicate a clear message, and help patients make the right decision on their care, first time.



A full set of literature, with a consistent brand and message.





“The team at Raw always takes the time to fully understand the brief to ensure the end result meets our expectations. They have supported us on a number of design projects and have advised us on the best approach to meet our objectives within budget. If you’re looking for an affordable agency with big ideas, Raw comes highly recommended.”

Alex Trewhitt,
NHS Yorkshire and Humber Commissioning Support


NHS – Right Care, First Time

If you become unwell or are injured it is important to choose the right NHS service to make sure you get the most appropriate treatment. Choosing the right care, first time means that you get the best treatment available to you. It also allows busy NHS services to help the people who need them most.

Choosing the wrong service for your health needs can not only result in poor experiences in terms of having to access multiple services before finally getting the care you need, but can also lead to people using emergency services unnecessarily. This can lead to real problems for emergency services having to deal with excessive numbers of patients.

So we were asked to develop a range of materials to help you make the right decision on which services you choose based on your symptoms. Using a colour coded system, clear graphics and a consistent message we helped patients make the right choice, first time.


Skills ,

Date5 August 2017

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