Right Care, First Time

Branding for the nation

The overall campaign was simple, reduce time wasted across the NHS structure and the resulting costs and queues associated with the public using the wrong service for the wrong symptoms.

The aim was to educate the public about the different medical services available and their specific uses. So when required, they make the right choice, and go to the right place, first time.

  • ClientNHS
  • IndustryPublic Sector - Health
  • ServicesDesign, Print
Branding that educates
We used a simple colour coded system to associate each NHS service.

The central wheel increased in severity highlighting the appropriate care.

A succesful literature and advertising campaign was rolled out. Increasing awareness to the problems associated with using the wrong service and educating what was appropriate care and treatment destination for various conditions. In turn, saving time and money within and under pressure public service.

This campaign went on to be rolled out in multiple districts across the country.

The team at Raw always takes the time to fully understand the brief.

They ensure the end result meets our expectations. They have supported us on a number of design projects and have advised us on the best approach to meet our objectives within budget. If you’re looking for an affordable agency with big ideas, Raw comes highly recommended.

Alex Trewhitt - NHS Yorkshire and Humber Commissioning Support
GROUNDWORK - THE PROPOSAL

We were included in the process from the very beginning. Starting with the proposal document, we helped the NHS teams explain their plans to the public in an easy digest format.