Where it all began:
E-commerce retailer MyGlassesClub.com launched in 2015 and approached Raw looking for guidance on how to target fashion savvy millennials and achieve strong media coverage.
We provided MyGlassesClub.com with a concise strategy giving them guidance on generating strong online and offline blogger engagement. We helped them to communicate all the key messages that the brand holds dearest including their buy one, give one charity promise to the target audience.
The exposure generated by this blogger engagement helped to significantly increase traffic the MyGlassesClub.com website.
- Number of fashion bloggers engaged increased from one to 34 over a six week period
- A total of 1,332,281 users reached through online coverage
- ROI: 27:1