37% MOM footfall increase.

25% YOY sales increase.

£6,624 PRV.

ROI 11:1 – marketing spend £600.

Give a Gift – Keel Row

Shoppers were asked to support the campaign by picking up an extra gift for a child whilst doing their Christmas shopping. A tree was placed in the shopping centre which was decorated with tags that included the age and gender of children supported by the two organisations. Shoppers could pick a tag and buy a relevant present for the child and drop it off at the centre management offices. The campaign ran for three weeks and during that time 157 gifts were donated. Gifts were then taken to both the hospice and NSPCC office in time for Christmas Day.

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Date23 November 2013

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