Primark Store Opening

Freshney Place Shopping Centre
  • ClientFreshney Place Shopping Centre
  • IndustryRetail - Shopping Centre
  • ServicesPR, Social Media, Retail Marketing

When Primark confirmed that they would be opening a new store at Freshney Place Shopping Centre, the team at Raw Creative were called upon to promote its launch.

Working closely with Freshney Place Shopping Centre, Raw’s design team created an array of assets including adverts, leaflets and web and social media banners that were used to highlight the store opening.

Raw also co-ordinated outreach to the local media and took control of the promotion of the event on Freshney’s social media channels. On the day of the opening itself, the Raw Creative team supported the event on social media, streaming live images of excited shoppers and VIPs, videos of the doors opening,  customers being welcomed in and more. Ahead of the opening, a hugely successful competition to win one of five £100 vouchers was also conducted on Facebook with outstanding results.

1900
Facebook reactions
were generated
2100
Facebook comments
received
153275
Reach generated, covered
extensively by local media
23596
(£) Advertising
Value Equivalent
PR, Raw Creative
PR, Raw Creative