I’m pleased to announce that I’m Raw Creative’s ‘new girl’, taking over from Lisa Sayers as Head of PR. It’s my first week at Raw and I’m excited about all the developments we’ve planned already including this blog, our new Twitter account (follow @RawCreativeLtd or visit our twitter feed on the right), in addition to lots of glossy events for our clients and of our own! Watch this space!
The team section on our website is currently being developed by design genius / wizard / uber-talented bloke, Craig Marshall which will share with you our skills here at Raw but also our alter egos. Look out for an insight into our professionals like no other!
For a little blurb about me so you know my credentials and background, I have always juggled journalism and PR side by side finding that it pays to have experience on ‘both sides of the coin’. My first role was a Beauty Editor for 69 Magazine in Leicester (my home town), I then moved into PR as Press Officer at Boots Ltd after finding a love for sales and PR via raising the profile and revenue of 69 Magazine. I lead brands such as No7 Cosmetics and French Connection. The large corporate world wasn’t quite for me in that I had so many original ideas that would never get realised so I branched out and freelanced (in both journalism and PR), working for brands and agencies such as Niko PR and Pure Beauty.
Due to a demand, I set up my own Consumer PR and Events Agency, Huge and two years later moved it to London. I introduced over 30 fashion brands to the UK including Tummy Tuck Jeans which received coverage in nationals such as The Times and broadcast media including the shows of Gok Wan and Mary Portas. I worked on both independent and corporate businesses and it ran for 5.5 years before I chose to move to Leeds and opt for a more flexible career that allowed me to write my first book, The Modern Girl’s Guide to Fabulousness. This was published late last year.
The freelance PR I did recently included working with MK Things Happen Ltd in designing a new strategy for Meadowhall Shopping Centre, giving them a more national profile in the media, foreseeing them as fashion forward and attracting a more affluent, fashion savvy target market. I did this in a number of ways including creating October Fashion Month – an entire month dedicated to fashion happenings which attracted national acclaim and a charity pop-up store opened my Wayne Hemingway – the largest event of this kind in the region.
With over ten years experience in PR and marketing, I have the aptitude for identifying the target market(s) and tone of voice of a client or brand and then devising the content strategy, publicity strategy and build ideas in the first instance.
Oh, and I love the smell of bacon, I’m a complete coffee snob and I find Tim Lovejoy incredibly annoying. In fact I often yell at him on TV. I don’t think he can hear me though. Although shopping is my religion and I insist on regular manicures, I don’t cry if I break a nail and have a totally contradictory side to my girly-girliness – one that is a bit of an adrenalin junkie. Yep, I’ve sky dived, completed assault courses, danced burlesque and air-sphered. If you want to know what all that is, google it!
That’s me so until next time, see ya later!