What makes a successful Instagram account? The content? The amount of followers you have? The amount of likes you get? ‘Insta blogging’ is a thing now and it’s only getting bigger. If your aim is to develop your account into an influential platform, with people desperate to visit your stream to admire your content, find out your thoughts on a particular product, or simply to see what you are up to, then unfortunately it’s not going to happen overnight.
Tonight, BBC1, 8pm, the return of the Great British Bake Off which, let’s face it, has become a cultural phenomenon. Gill, our Head of PR and Social, reviews last year’s final, just to get you in the mood. BAKE!
The final of the Great British Bake Off did not disappoint. More than 14 million viewers tuned in to see Tamal, Nadiya and Ian bake, among other things, classic British cakes.
The all-important topic on everyone’s lips is, of course, the Olympics. It’s being discussed non-stop; perhaps because Britain is doing a pretty damn good job winning medals! In fact, Team GB has amassed 13 medals so far; it certainly makes us all very proud…. but it’s also led to some social media spats.
Jack Laugher and Chris Mears won Great Britain’s first Olympic diving medal with victory in the men’s synchronised 3m springboard in Rio (well done guys!).
This week Instagram updated their app to include Instagram Stories; the new feature allows you to share all the moments of your day, not just the ones you want to keep on your profile. Over on Instagram’s blog they say that:
- You don’t have to worry about over posting (no more having to scroll past 56 photographs of buildings in Barcelona because your mate’s there on a city break)
- You can be as creative as you want,